B2C
Case study 1.
Goal: Increase brand awareness and drive product use of imported products with domestic buyers.
Action:
Targeted Search Advertising: Leverage Google Ads to target high intent prospects in the product segment
Influencer Marketing: Partnered with domestic icon to be an influencer with the target market.
Content Marketing: Developed blog posts and articles about the benefits of the products on the company website and social media channels.
Partnerships: Collaborated with distribution channel members to offer 14-day trial increasing visibility and trial among their customer base.
Reputation Management Campaign: Set-up product delivery and review request process that drove positive product reviews.
Results:
Increased brand awareness: Social media engagement and website traffic related to product significantly increased.
Positive product reviews: Reviews and customer feedback were overwhelmingly positive, product reviews were 4.7+ stars.
Sales growth: Products achieved a successful launch with sales exceeding initial projections within the first quarter.
Expanded distribution: Based on the positive reception, the product expanded its distribution to more locations.
Case study 2.
Goal: Reshape the marketing operating model and media strategy for a national media company to reduce spend while driving top-line growth.
Action:
Marketing Org & Spend Diagnostic: Audited marketing and digital resources, budgets, and channel mix to identify inefficiencies and gaps.
Full-Funnel Media Audit: Evaluated media investment by channel, daypart, and audience to refine reach, frequency, and performance.
Optimized Channel Mix: Reallocated marketing dollars to higher-ROI channels and campaigns based on performance data.
New Operating Model: Designed and implemented a modern marketing and digital operating model aligned to growth and brand objectives.
Performance Dashboards: Introduced KPI frameworks and dashboards to manage campaign ROI and operating efficiency.
Results:
Spend efficiency: Reduced combined marketing Opex and Capex by 12% while tightening control of investment.
Growth maintained: Delivered a 10% increase in revenue growth despite lower total marketing spend.
Improved decision quality: Transparent media and performance reporting enabled faster, data-driven allocation decisions.
Marketing maturity boost: The new operating model elevated marketing’s role as a growth and revenue engine.
Case study 3.
Goal: Accelerate digital-led vehicle sales in LATAM through a unified dealer marketing and lead-generation strategy.
Action:
Dealer Digital Blueprint: Built a regional digital strategy for Tier I–III dealers, starting with a pilot market in Mexico.
Performance Media: Launched coordinated digital advertising programs (search, display, and social) to capture in-market auto intenders.
High-Conversion Web & CRM: Implemented modern dealer sites integrated with CRM and lead-management to nurture and score demand.
Social & Reputation Engine: Established social media and reputation programs to increase local visibility and review volume.
Lead-to-Sale Optimization: Redesigned sales processes and SLAs around digital leads to improve speed-to-contact and close rates.
Results:
Sales lift: Stronger lead management and dealer marketing capabilities drove 500%+ increases in digital sales.
Full-funnel visibility: Integrated advertising, web, CRM, and social created a single view of the shopper journey and campaign ROI.
Dealer competitiveness: Dealers gained a modern, always-on demand-generation engine that improved performance vs. rival brands.
Scalable playbook: The Mexico pilot produced a repeatable model for rollouts across additional LATAM markets.
Case study 4.
Goal: Grow premium underwriting revenue by transforming data-driven marketing and agent support for an insurance organization.
Action:
Revenue Data Foundation: Enhanced the marketing data model to enable advanced segmentation, targeting, and performance reporting.
Cross-Channel Campaign Engine: Upgraded campaign management capabilities to orchestrate multi-channel acquisition and retention journeys.
Agent-Centric Programs: Designed campaigns, offers, and enablement tools to help agents drive more quotes and closes.
Lifecycle Strategy: Defined acquisition, onboarding, and retention playbooks to maximize customer lifetime value.
Closed-Loop Measurement: Built reporting that tied marketing programs directly to policy volume and underwriting revenue.
Result:
Revenue growth: Marketing-led initiatives increased underwriting revenue by roughly $50-100 million through the agent channel.
Improved ROI: Better targeting and orchestration boosted campaign effectiveness and reduced wasted spend.
Stronger channel performance: Agents equipped with better marketing support improved close rates and wallet share.
Scalable growth engine: The upgraded data and campaign stack became the backbone for future growth programs.
Case Studies
B2B
Case study 1.
Goal: Build a high-performing B2B revenue engine by integrating marketing and sales to drive consistent year-over-year growth.
Action:
Unified Revenue Organization: Built and led a combined B2B marketing and sales team with shared pipeline, conversion, and revenue goals.
Demand Generation Engine: Designed and executed integrated campaigns across digital, events, and account-based programs to feed a qualified pipeline.
Conversion Optimization: Implemented lead-scoring, nurturing, and sales enablement to improve close rates and shorten sales cycles.
Performance Management: Established dashboards to track funnel metrics, CAC, and cost per opportunity.
Continuous Improvement: Used test-and-learn cycles to reallocate spend to the highest-performing channels and segments.
Results:
Sustained growth: Delivered an average 35% year-over-year increase in B2B sales.
Higher conversion: Funnel optimization improved conversion rates at multiple stages.
Cost efficiency: Better targeting and orchestration reduced cost per opportunity and overall acquisition cost.
Case study 2.
Goal: Revitalize a mature B2B sub-brand and its marketing programs to reignite growth and improve unit economics.
Action:
Sub-Brand Positioning Refresh: Reframed the sub-brand value proposition and messaging to better align with priority customer segments.
Program Redesign: Overhauled campaigns, offers, and content to focus on high-intent audiences and higher-margin solutions.
Channel Mix Optimization: Shifted budget toward digital and performance channels with stronger ROI and clearer attribution.
Sales Alignment: Tightened collaboration with sales on targeting, outreach cadences, and follow-up plays.
ROI Tracking: Implemented measurement to track cost per sale, revenue per program, and payback period.
Results:
Year one surge: Achieved a 42% year-over-year sales increase while reducing cost per sale by 38%.
Year two momentum: Delivered an additional 19% sales growth and a further 26% reduction in cost per sale.
Stronger profitability: The sub-brand generated higher growth with significantly better marketing efficiency
Case study 3.
Goal: Increase digital demand and drive incremental revenue across seven divisions of a global medical devices company by upgrading marketing capabilities.
Actions:
Digital Demand Program: Led a global digital marketing excellence initiative to modernize campaign planning, execution, and measurement across all divisions.
Campaign Management Optimization: Re-engineered campaign workflows and tools to sharpen audience targeting, sequencing, and conversion tracking.
MRM and DAM Activation: Deployed marketing resource and digital asset management to centralize creative, enforce brand standards, and speed content reuse.
Sales-Ready Content Hub: Launched a sales portal as a single source of truth for field-ready pitches, collateral, and product content.
Adoption & Change: Drove marketing enablement and change management to embed new processes and performance expectations.
Outcome:
Revenue impact: Enhanced digital and sales capabilities contributed to a 10% lift in sales.
Faster campaign velocity: Streamlined workflows reduced campaign launch and approval times, enabling more in-market tests per quarter.
Lower content costs: Asset reuse and elimination of obsolete materials reduced creative and production spend.
Stronger sales alignment: Field teams consistently used on-brand, up-to-date content, improving conversion at the opportunity level.
